Kevin Jones from BMA Banking Systems contacted us about creating a 60th anniversary video production to highlight their progress and announce their new BankRite Touch.
In celebration of their 60th Anniversary BMA had booked an entire theatre at the local MegaPlex movie theater with the intention of previewing their highlights video for their clients right there in HD on the Big Screen. Kevin wanted to know our thoughts on the project as he was also talking to other local video production companies here about this project and what was the best way to accomplish it in a timely and cost effective manner.
After we engaged on the project we had another meeting to discover in more detail what exactly BMA Banking Systems was up to and what was the message they were looking to deliver and how did the envision the final product looking. Uncovered in the meeting was really a rich history of another Ingenuitive Utah Company! BMA has been around for 60 years and to be able to go from a the technology of 60 years ago to today’s smartphone technology is definitely something to be proud of another thing that was apparent is the affinity they have for their clients Sherry Caughey said it best they are not our clients they are our family!
Levitate was excited to have our work on the big screen! We jumped on pre production first scheduling the dates then the interviews. Throughout the entire process we were amazed at the intentionality and thought BMA gave to creating their premiere video!
BMA had quite a night they filled a theatre of clients and their families with drinks and popcorn and even had actors there from Marvel Comics to pose and have your picture taken with! All in all the evening was a success and we were grateful as always to be a part in telling their story.