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Checklist for Hiring a Production Company

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hire production company utah

You want a new image for your business or build a brand from scratch? You are going hire a production company to produce and promote the content for your business. Where do you start?  We’re giving you a checklist you can use for hiring a production company that fits your companies needs for your upcoming campaign.

  1. Valuable content: One of the great things about full production companies is they offer the fullvideo production  range of services. Filming, lighting, editing, and sound equipment can be difficult to gather on your own. Make sure that the company you hire offers the full package.
  2. Experienced crew and team: Check out your production companies online credibility. Google them and see what their customers have said. Validate their quality and ensure it’s the company that meets your needs.
  3. Measurable Return on Investment: Are you targeting customers you currently have or trying to reach new customers? Produce a campaign that will captivate your viewers and increase your sales and build brand awareness. It’s important to produce content that is appealing and intriguing to new customers. Once you start bringing in new customers and building a clientele base, that is when you see the return on your investment.
  4. Screen Shot 2016-06-14 at 3.20.12 PMProcess for a smooth production: Overall, the process of the production can be stressful. However, hiring a production company that consistently updates you and is open with communication makes the process much easier. During your research, besides asking for the quote, ask for the timetable. Some important questions to ask: Availability of the studio, timetable for filming and editing, and when to expect that the product will be completed.
  5. Business model/contract aligns with your goals: Before signing the agreement, ensure that all of your needs are being met within the legal boundaries. For example, most production studios will own the rights to the content even after they have sold it to you. If this is something you don’t want, it needs to written in your contract. More information about this will be in our upcoming blog.

 

The key to getting what you want is to research local production companies to find the right match that fits all of your companies needs, as well as your own specific wants. By finding the right company/producer for your content, you will have much more peace of mind and stress less.

Elevator Pitch

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The Elevator Pitch (3)

The Elevator Pitch is finding new life in crowd funding campaigns. The chances of getting the right person in the elevator and the opportunity to pitch your idea has become extremely rare. Entrepreneurs are taking the elevator pitch into their own hands and creating their own opportunity using the source that connects the world – the internet.

       Nowadays, there are two ways of getting funding for your upcoming product or  service. Either you’re sending emails to your venture capitalists, or you’re taking advantage of the internet and creating the buzz yourself.. With either method, there are three important factors you must take in consideration while planning your elevator pitch: audience, method, and delivery.

 

Audience You Target for your Elevator Pitch Video

First step, who is going to be listening and watching to your pitch? Will it be a board of executives or college students? Once audience is established, what will be the valuable information your audience needs to know in the time frame? The classic elevator pitch used to be 30-60 seconds long, but this no longer applies. You must intrigue your potential investors with innovative ideas and interesting information about your idea.

A great example of this is Pacific Baby. They recently launched their Kickstarter video to ask investors for money for a new baby product that is environmentally friendly.

 

Method of Video Delivery

Next is method. How will you deliver this information and will it be appropriate for your audience? For example, before entrepreneurs are able to pitch to Shark Tank investors, they must submit a video to the producers. Then then the producers will select who can pitch to the Sharks. On the other,  you have gofundme.com and kickstarter.com where entrepreneurs are pitching their ideas to millions of people hoping to get donations ranging from $1 or more. The method of being on social networks can be tricky and we will be posting our tips for social media promotion.

Go fund me, elevator pitch sitekickstarter, elevator pitch video site

Delivering your Product

Finally, it’s time to deliver. This is the most important step and when you start turning your words into actions. When anyone gives away money or time, they are expecting something in return. Do not promise anything in your elevator pitch, that you are not willing to give or deliver on. You are not only building your product’s or service’s brand, but your personal brand. Keep to your word, stick to your values, and be considerate of others, and you will go from an idea to a success.

 

 

What is a responsive design website?

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What’s the deal with responsive designed websites?

First things first what in the world is a responsive design website?

A responsive design website simply means that the website is built of parts that will stack on top of each other and re-size to any screen they are put on. That means that whether you are on a desktop computer, or a smartphone, the website will look good, be sized right, and fully functional.

Many people think that they have a responsive design website when they do not. These are the types of websites that people commonly think of as responsive design and aren’t.

Mobile Website: This is a website that is specifically designed to show up on a smartphone and nowhere else. This is not responsive design because it will only show on a smartphone so you have to design your mobile site and a desktop site as well. Mobile sites often look very different than the desktop version of the site. It can be beneficial for businesses to get a mobile version of their website depending on what people are looking for their services. [Read more…] about What is a responsive design website?

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