Keys to Corporate Videos
In todays fast paced world it is pretty much essential to have a good quality corporate video on your site! According to Dr. James McQuivey from Forrester Research. A simple 60 second video has the same value as 1.8 MILLION words!
Studies show you only have about 10 seconds to capture and grab a viewer’s attention so here are a few tips to assist you with making a great Corporate Video for your website.
Get to the point
Grab their attention and make your case right out of the gate, if a viewer is interested in your product or service they will watch your video but only if it makes the point right from the start.
Shorter is better
Studies show that attention spans are short, obviously the better the production value the better end user experience is going to be. I am often told I just want a simple 1minute video. From a production standpoint is much harder to make a shorter video that is effective and still conveys your entire message, this is where proper planning comes into play. Find ways to say it succinctly.
Have a plan
You need to know the points you want to convey before you make your corporate video, a simple and effective way to do this is to write out your bullet points beforehand. One of the things we do in production is create a bullet list of the main points to be conveyed then we create questions specific to each point and ask them to the person being interviewed, this way they can answer the questions in a natural manner that does not seem canned, nothing is worse than a robotic non emotional response.
A good corporate video tells a story and a good story always has 3 main components. The start, this needs to grab people’s attention! The middle, here is where you convey the pertinent information and make your case as to why they should choose you. The end, here is where you want to wrap it up have a powerful call to action, think what’s next?
Use a call to action at the end
Okay they have watched your video through completion, what is the next logical step? Make a request. With YouTube you can put a link right from the video to your website you can also use the annotations feature to put your phone number address etc. right on the screen so an easy closing is “contact us today”
Here at Levitate, we have a team of dedicated individuals working together to make your vision a reality! As a Utah Video Production Company, we provide the highest quality Utah Video Production Service at an affordable price. We also are excellent YouTube marketers and know how to get your video seen! Whether you are looking for a Corporate Video, Web Explainer Video or a commercial, we have the experience knowledge and tools to get the job done right!
For a free evaluation click on the contact us tab or call us today!