What does video production have to do with fruit flies?
I like to garden and Harvest time is one of my favorite times of the year! A bounty of hearty fresh luscious vegetables and greens are the fruition and dividend of all the spring and summers hard work. Waking to the fresh and crisp cool air, the birds singing their beautiful songs of a new start and a new day… but also a mildly sweet melancholy of things to come, with the days growing both cooler and shorter and as the sun begins its familiar journey south bringing the vibrant fall colors and the beautiful stillness of a peaceful winter snowfall blanketing the city at 2:00 a.m. lulling all still awake into a steady sound sleep.
As I was saying one of my favorite times of the year! One of the things I love to do is take a sweet juicy tomato plucked right off of the vine, sprinkle some good ole Utah Redmond’s Real Salt and eat it the same way I would a fresh plucked green apple! As the autumn harvest comes into season and with it, the amazing little creatures we know as fruit flies associated with the ripening of fruit accompanying us as well. It is also a time to reflect on the last year and start making plans for next year, now I am talking about gardening but I am also talking about business. In reflecting on our completion of our first year in business I am filled with humility and gratitude over the progress and many accomplishments that have been made over the last 12 months.
Fruit Flies are said to represent transformation and growth they are resourceful survivors and utilize many unique strategies to survive! Just as in business you need to be resourceful and have the ability to adapt and survive in your trade or industry! Companies will live or die from their ability to adapt to changes in business!
We recently created a 60th anniversary celebration and new touch product launch for BMA Banking Systems. They showed this 60th anniversary celebration as a preview on the big screen at the Megaplex theaters for their customers as a private audience. Well needless to say BMA has come a long way since making basic accounting machines to providing banks with an entire solution that works seamlessly with all touch applications! You could say that BMA has been resourceful and successful in reinventing themselves along their fabulous 60-year journey!
So what has changed in video production in the last 5 years and how does that relate to online marketing? I have seen video become absolutely necessary for all web based business thus the importance and emergence of many local Utah video production companies. Smart phones have changed the way we live our lives and the way we consume as well. I still remember someone telling me 5 years ago that our cell phones would replace our laptops. I could not even imagine such a thing and yet just a short 5 years later this little device called a smart phone grants me access to knowledge, wisdom and power wherever I may happen to be. The other important note is smart phone users are emerging as new informed tech savvy consumers! They know what they want and they are searching now because they are ready to purchase!
Needless to say Smart phones have changed the way we do business and also the way we consume so the growth of the video production industry has been correlative as well. Video works, video is now your websites largest asset in providing your customer the information they are looking for in an easily consumable format and allows you to connect personally! Video has the ability to convey emotion and give your consumers a chance to have an experience with you all from their smart phone, pc or tablet.
Along with the explosion in the need for excellent video the need for a fully functioning responsive designed website is ever present! If your website does not give the user a great experience on their viewing application you are simply losing business.
So what do fruit flies have to do with video production? Just as important what does video and choosing the right Utah video production company have to do with your businesses online marketing plan and what does adaptation to technology have to do with your business and more importantly it’s future?
Well to me, the fruit flies are a messenger reminding me to do complete work! They remind me to look from different perspectives… A reminder that adaptation and transformation are good for the future of all businesses! In this high tech world of ever changing technology I am reminded to keep learning to look forward and to always be looking for creative solutions and what works best!
As for Levitate, we are going to keep doing what we do best, communicate with our customers, deliver what they want by when it is expected and to always be looking at how can we improve.
Looking Forward!
Michael
Levitate Media Group, Video that moves!
