This month, Levitate Media Group will be sharing articles focusing on common strategies you can implement to optimize your website. You want to be able to reach more customers online and to do this you need to get to get your website to the top of the search engines. This is a basic outline on optimizing your website. Reaching your target audience and getting your websites URL to the top of the search engines, we will be going into more depth and detail in all of the points we cover below.
Optimize your Sites Content with Relative Keywords
Keywords and keyword research are one of the most important things to learn when it comes to optimizing your website. Utilizing important keywords and keyword phrases in your websites pages, blogs and news releases is still one of the most critical components in your websites rankings.
Keywords are the words people search for to find your business or service, not only are keywords important but also as search engines algorithms become more sophisticated keyword phrases are essential to your content optimization plan (long tail keywords) are what browsers use as they narrow their search for targeted results, these are the phrases that people type into the search engine bar that are more specific to help them find the relevant results they are looking for. Having content that uses these keywords, keyword phrases and synonymous keywords is critical to your website’s search results.
Backlinks to Your Website
The internet and search results can be thought of as a popularity contest. How do you become popular? One of the ways is by sharing links to your website on other websites. This is called backlinking. You can post your link to relevant websites by commenting on their blog posts. Another way, is to purchase backlinks through programs you can find online, if you choose to go this route make sure to do your homework.
Remember that quality is better than quantity with backlinks. A great place to start is by creating a Google+ account along with all other relevant social media sites, basically anywhere you can type in your sites URL in a profile is a backlink and of course common sense tells us to avoid posting your websites URL to untrustworthy websites.
Metadata: Structural and Descriptive
Before we discuss metadata there is basic information to learn. Metadata is data that describes other data. There are two types of metadata: structural and descriptive. Structural meta data is for organizing your page and the overall structure of your page. Descriptive metadata is used for discovery and identification which includes your title, subject, keywords, etc.
To optimize your website, it’s key to pay attention to the metadata you are putting on your website. Make sure that you are formatting your website with headings and paragraphs that are relevant to your topic. Also, it’s important to make your page has a sound attractive layout including images, infographics and video. Making it appealing to your sites visitors so interact and share it on their social networks. We will post a future blog about metadata and your website this month.
Optimize Your Website for Mobile Device Users
The internet is now mobile, a vast majority of internet users are no longer searching on their computers, we now use our phones and tablets to search sites relevant to what we are looking for. It is essential that your website is functioning and compatible for mobile use. If it isn’t, you are eliminating a large and ever increasing percentage of your potential customers. More information about this as we continue May as our ‘how to’ month.
We’ve covered the basics of optimizing your website. We will continue the month of May with in depth articles informing you on how to optimize your website. For more information about optimizing your companies website, Contact us today.