The world has gone completely digital. Everything is being consumed digitally and if your consumers are not ‘Googling’ your keywords, well… how are you getting the word out? This is where social media marketing comes into play. Unfortunately, social media marketing is still an unknown territory for many. However, there are 5 actions you can take right now that will vastly improve your social media strategy.
First and foremost, get everything setup from the get go. Facebook, Instagram, Twitter, and others should have the same (if possible) usernames for easy platform crossover. Use one central email for your social media. Utilize one main person and email as administrator. Plan your posts ahead of time, and schedule them to be released in correlation with your viewers browsing habits.
Commit to Good Content
There’s good content and bad content. Good content is visually stimulating and engages the browser, drawing them in. Bad content usually consists of a sales pitch at the bottom or the article is just rehashing things you already know. Good content should take the consumer and move them to action. Make graphics that are visually appealing with stock photos from Shutter Stock or iStockPhoto. The best content usually features an entire story and you don’t know who the brand is until the very end.
Put Someone in Charge
Social media is not the average 9 to 5. Looking at the analytics of most social outlets, you will see that the busiest time is at night and on the weekends. Content consumers will be viewing your posts at all odd hours and messaging a business at those abnormal hours as well.
Hire a social media manager that has no problem answering a message at 7:30 PM (after shift hours). Consumers use social media as the place to get quick answers to their inquiries and there should be someone to give quick answers.
Choose which social media outlets to focus
Review what social outlets you should be on. We review this topic in full in a previous post, but the jist you should get from it is this: just because it’s there, doesn’t mean you should be using it. Don’t waste your time with an outlet that isn’t needed for your target audience.
We are consistently talking about the importance of releasing a stream of posts that are relatable and can all be intertwined together. Not saying you should post the same topic 5 times, but your topics should be related. For example, our company is digital marketing. Our topics include ‘Meta Data: Implementing the Best Practices‘, ‘Checklist for Hiring a Production Company‘, or ‘Top 5 Problems with Your Business’ Social Media‘. Your social media posts should be correlated with your business.
Final Note on Social Media Marketing
‘Social’ is the keyword here. As managers of several brands, we are embarrassed or hysterically laughing at the robotic comments we get on posts. For example, a blogger looking to gain followers wrote ”adorable”on a health post about “The 5 Best Tips to Get Back on Track”. Keeping posts, comments, shares, and likes authentic will be what separates your brand from the next.