A promotional video is a unique and successful way of promoting your business. We want to share and give you the best advice in helping with the filming of your elevator pitch and promotional video. We are going to focus simply on the videos and clips that are typically launched on Kickstarter, GoFundMe, or your social media account. These are tips that we have found to be beneficial to our clients that have filmed their elevator pitch and promotional videos with Levitate Media Group.

Be Authentic in your Promotional Video

This is the biggest and most important aspect of any promotional video that you put online for your company. Essentially, you are creating a voice for your business and brand and it is important to always stick to the same voice/persona. We say this because it’ll make it easier to move forward and make decisions about your business and for real-life encountering. For example, if you released a video online of yourself and someone came up to you in the grocery store, you should be able to easily reflect that same person that was on the video.

Utah Green Screen Studio — Levitate’s Green Screen

Show Where You Started and Where You Want to Go

Everyone loves a good success story. It’s inspiring and people like to see growth within others and use that motivation for themselves. With your Levitate promotional video you should give background on your business and introduce yourself to those new viewers. Start out with where you started and show the process that you have completed to become who you are. Finally, show where you want to go. Give the audience your plans of growing as a business and how you will accomplish your goals.

Tell Viewers What You’re Going to Tell Them,

Tell Them, Tell Them

Continuing from telling your possible customers/investors about where you’ve been and where you’ll be going, you’re going to do a lot of rephrasing. Words are powerful tools, but not everyone hears the same way. That is why rephrasing has become a quintessential part with videoing your promotion. Pick out the important phrases that you want your listeners to hear and try rephrasing them in 2-3 different ways. Use them throughout the promotional video with different shots and for the opportune moment for the viewer to understand.

Relax and Let Levitate Take Care of You

One of the best and most often heard compliments Levitate receives is, how nervous the clients were, but how comfortable Michael and the Levitate team made them feel. It is imperative to the Levitate team that our clients feel comfortable during the filming process, and our team does a great job of putting you at ease, asking the right questions and giving you the feedback necessary to shoot a great promotional video. We want to showcase your business and you in the “Best Light Possible”.

Promotional video filming at Levitate Media Group — Levitate Media Group

Video Production — Gabe filming in Studio 99

These are the best four tips we have given our clients while filming their Levitate video. They are tried and true and ultimately produce the best videos for clients. Check out promotional videos on our media channel on YouTube.

The Elevator Pitch is finding new life in crowd funding campaigns. The chances of getting the right person in the elevator and the opportunity to pitch your idea has become extremely rare. Entrepreneurs are taking the elevator pitch into their own hands and creating their own opportunity using the source that connects the world – the internet.

Nowadays, there are two ways of getting funding for your upcoming product or service. Either you’re sending emails to your venture capitalists, or you’re taking advantage of the internet and creating the buzz yourself.. With either method, there are three important factors you must take in consideration while planning your elevator pitch: audience, method, and delivery.

Audience You Target for your Elevator Pitch Video

First step, who is going to be listening and watching to your pitch? Will it be a board of executives or college students? Once audience is established, what will be the valuable information your audience needs to know in the time frame? The classic elevator pitch used to be 30-60 seconds long, but this no longer applies. You must intrigue your potential investors with innovative ideas and interesting information about your idea.

A great example of this is Pacific Baby. They recently launched their Kickstarter video to ask investors for money for a new baby product that is environmentally friendly.

Method of Video Delivery

Next is method. How will you deliver this information and will it be appropriate for your audience? For example, before entrepreneurs are able to pitch to Shark Tank investors, they must submit a video to the producers. Then then the producers will select who can pitch to the Sharks. On the other, you have gofundme.com and kickstarter.com where entrepreneurs are pitching their ideas to millions of people hoping to get donations ranging from $1 or more. The method of being on social networks can be tricky and we will be posting our tips for social media promotion.

Delivering your Product

Finally, it’s time to deliver. This is the most important step and when you start turning your words into actions. When anyone gives away money or time, they are expecting something in return. Do not promise anything in your elevator pitch, that you are not willing to give or deliver on. You are not only building your product’s or service’s brand, but your personal brand. Keep to your word, stick to your values, and be considerate of others, and you will go from an idea to a success.

crowd funding