University of Utah: Lab Safety All Stars
We’ve all been there. First day of school at the University of Utah , the lights are dimmed and your TA rolls out a TV. They tell you to take out a pencil and paper to take notes for the test you will have immediately after. The video is inserted in the VCR and you will begin to waste 20 educational minutes learning about the safety precautions of the science building. You watch the safety video that was made before Bill Nye the Science Guy. The hair, the glasses, the wardrobe are nothing but depictions of the poor taste your parents had in the 80’s and their monotone voices make it easy to tune out. However, the University of Utah won’t have any of that, not anymore.
Rule #1 Making Your Video more Visually Appealing
Updated videos should be attractive. Not just the lighting, but the visuals. Capture your audience’s attention with happy, smiling models or students by compensating them with extra credit, Yummy pizza from the Pie Pizzeria.
Another great way to make your compelling video more interesting is by adding B-roll footage. Taking the time to capture images of surroundings and the subject matter being spoken about in the video will be valuable in editing and also ensures your video will be more interesting. Having the highest valuable production is important to every business. Mixing up the interview with great B-roll in your video will not only capture your viewer’s attention, but also keep them interested.
Rule #2 Don’t Pre-Prepare for Your Interview
It is difficult to look natural when you are looking up into your head trying to remember the lines you so meticulously memorized to be sure you occur as natural self.
To be authentic, don’t have any type of memorized script. Come to your shoot ready to relax, have fun, and respond to questions the director will ask you.
Rule #3 Do Prepare with a General Outline
It’s always a good idea to have a general bullet point list of items you want to cover. Our Director and Producer at Levitate, will feed you the lines and have you convey a similar message. The University of Utah students did a great job portraying their commitment to a healthy and safe environment in their school labs.
Not only does this help the actors or interviewees involved, but this insures a smooth and easy flow of directing and making sure that all material is covered.
Rule #4 Smile, Be Friendly, Be Yourself
Don’t try to be something that you’re not. You will never be Leonardo Dicaprio, not even Leonardo DiCaprio, but you can be Lenny DeCapria. It’s a lot easier to capture your personality and make an interesting video when you’re being yourself.
We were super excited to assist the Occupational Environmental Health and Safety Department at the University of Utah in increasing their brand value and creating content consistent with their new image! We had a lot of fun creating the safety videos for incoming lab students. Just like updating your technology, it’s important that you’re keeping up to date with informational videos that you have for your business or even simplifying this information in video format. Take advantage of digital media and make boring informational packets and upgrade them to easy to absorb and entertaining videos, infographics or
