Create Buzz with Your Social Media
There are many ways to create buzz with social media. Whether it’s a simple video you post to YouTube or an Instragram account you create, you need to spark interest and keep people interested by sharing with others your idea. This is what we call ‘buzz’ and you can see many accounts on Twitter, Instagram, Facebook where successful entrepreneurs have created captivating content that has been shared, liked, pinned, and retweeted.
There are a few key points that help create traffic for your site and account that others have put into place. We’ve identified the top five ways to create ‘buzz’ for your social media accounts, product and service releases.
Make it Humorous
Making something humorous and relateably funny has been one of the best routes for marketing and to create buzz. Think about SuperBowl ads that you have seen or Instagram accounts you follow. They make jokes that are relatable and real-life, sometimes using real-life examples that get you to laugh at yourself and others. Typically when someone is amused by these entertaining posts they are going to tag and share with their friends.
BuzzFeed recently posted how their followers reacted more to ‘feel good’ videos and articles. People want to be entertained, but also see the good in the world, especially when everything else seems to be negative. Creating content that is motivating, inspirational are great ways to find and retain followers.
Many successful topics are fitness and weight loss inspiration and lifestyle. People gravitate towards popular bloggers that are sharing personal success stories and showing that others can do it too.
If you already have a good amount of followers on your social accounts, but want more, try doing a “Giveaway”. Ask your followers to participate by tagging their friends in the posts or retweeting the picture. Make sure that the ‘prize’ is something people will actually want and use. My suggestion: don’t give ‘discount’ or ‘dollar off’ codes to your winner. Give actual, physical prizes and ask them to take pictures using their prize for content.
Everyone loves behind-the-scene pictures. You can share with your audience ‘teaser’ videos or images on your social accounts. It creates more engagement and reaction from your followers.
A great teaser practice is creating a ‘countdown’ of the launch date. You can create this yourself and easily post it to your social pages. Also, make settle statements of exciting and upcoming changes. Loyal followers will continuously check back to your site to find any new information you share.