Utah Video Production-Video Production Salt Lake City

Commercials, Testimonials, Explainer Videos, Web Videos, YouTube, Company Culture, Live Stream, Social webinar, V-blogs, Product, Company Culture, Customer, How to’s, Culture, Story, 1 to 1, Explainer’s

Salt Lake City Video Production

Unlocking Engagement with high quality Video

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When it comes to engaging with your  audience, nothing compares to the magnetic pull of video content. The combination of visual,  sound, and  motion creates an experience that holds viewers attention.

Video content isn’t just about conveying information; it’s about forging a connection with your audience, engaging with them, and keeping them loyal to your brand.

Making a Mayor's city video for the City of Murray Utah in the new city hall.

generating Brand Awareness with Compelling Video content

In the vast arena of the digital world online, compelling video content serves as a beacon, guiding audiences to your brand’s doorstep. 

Through the art of  interplay, visuals and storytelling, videos have the power to go anywhere, reaching far and wide across social media platforms, websites, and video-sharing channels. 

By creating your videos with the essence of your brand—its personality, values, and unique offerings—you can illuminate the digital realm with your brand identity, igniting connections with potential customers along the way.

Igniting Conversation With the Power of Video

Igniting Conversion with the Power of Video

When it comes to driving conversions, video content reigns supreme. Its ability to weave narratives, evoke emotions, and demonstrate product features in action makes it a  force in the realm of persuasion. Whether it’s a captivating product demo, a heartfelt customer testimonial, or an enlightening explainer video, well-crafted videos have the power to sway purchasing decisions, by instilling confidence and trust in consumers.

Dominating Search with Video that is Optimized for SEO

Dominating Search with Video that is Optimized for SEO

In the ever-evolving landscape of search engine optimization (SEO), video content stands out. Search engines prioritize video content in their rankings, giving preferential treatment to brands that harness the power of video. By optimizing your video titles, descriptions, and tags with strategic keywords, you can climb the ranks of search results, thus increasing your organic traffic and brand visibility.

expanding your Reach through Social Sharing

In  social media platforms, video content reigns supreme as the currency of engagement. Highly shareable, videos have the power to go beyond social barriers, spreading  across digital networks. By creating compelling videos that resonate deeply with your audience, you can unleash a ripple effect of sharing and engagement, amplifying your brand’s reach far beyond traditional marketing channels.

Crafting Compelling Narratives with Video

At its core, video content is a vessel for storytelling—a medium through which brands can weave narratives that captivate hearts and minds. Through the strategic use of visual storytelling techniques such as narrative arcs, emotional resonance, and visual symbolism, brands can craft immersive experiences that leave a lasting impression on their audience, forging connections that endure long after the video has ended.

Tailoring Content to the Mobile Audience

With the expansion of smart phones, video content has emerged as the cornerstone of mobile engagement. By creating mobile-friendly videos optimized for smaller screens and shorter attention spans, brands can meet consumers where they are, delivering seamless experiences that resonate with the on-the-go lifestyle of today’s mobile audience.

To summerize

Integrating video content into your online marketing strategy is about unlocking a world of possibilities. From heightened engagement and brand awareness to increased conversion rates and enhanced SEO performance, video content holds the key to unlocking the full potential of your brand’s digital presence. By embracing the power of video, brands can forge deeper connections with their audience, communicate their message with clarity and impact, and drive meaningful results that propel their business to new heights.

To find out more about how Levitate can assist you in creating a powerful video campaign, contact us!

Introducing an Incredible Tool Text Based editing

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Saving massive amounts of time using Adobe Premiere Pro text based editing software

Text based editing

Text based editing with Adobe Premiere Pro. Recently we filmed 10 interviews for Robert Johnson at the AAQEP Institute conference right here in Salt Lake City, Utah. Overall, we had almost 3 hours of footage to condense into short 2-3 minute videos. Anyone who has undergone this type of task with editing knows that it is a time consuming project.

Premiere pro text based editing

Enter Adobe Premiere Pro new text based editing tool currently in a beta test platform. The timing could not have been better. I was just about to jump into the hours of footage when I got an email from Adobe about its new text based editing feature! Needless to say, I was eager to give it a try!

Condensing 3 hours of raw footage

Robert wanted a say in the video editing process. Normally, this is not how we do it, I had already sent him the transcripts from each interview. There were a total of 5 videos on different subjects that we were planning on editing. He sent me a text document outlining the various text quotes from the people interviewed that  he wanted to include in each video. Normally this would be a timely task, scrubbing through each interview to find the exact statements from every single interview that  he wanted for each video, and then combining them together. 

Text based editing was so simple to use!

After watching a brief explainer video, I pulled up the first interview. All I had to do was select the start of the text that Robert wanted, make a cut, and then select the end of the text and make another cut. I was able to do what usually would have taken me hours to scrub through in less than 30 minutes! This was mind blowing! I could not believe how simple it was to use! I was able to cut out all 5 video subjects in less than 2 hours! (This would normally take me 2 days to do!) After that I just did the final names, titles, logos, and music! 

We saved time and money with adobe’s text based editing

We had a very strict budget for editing, after using Adobe’s new text based editing platform, we came in well under budget! This simply put a big smile on my face! Robert was very happy with the end result, so was the team at AAQEP.

Conclusion we plan on using text based editing on most many upcoming projects

Levitate plans on including this platform in all of our interviews from here on out! It is so simple, drag your mouse to the start of the text you want to use, cut the clip and continue! This new tool is simple, but it also has streamlined the video editing process!  Let me know what you think!

film Production

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filming the aaqep conference

Film production extraordinaire, Kasey Atkins, on set with Robert Johnston, filming interviews at the AAQEP conference.

Film production in Utah can be very interesting! As a local Utah video production company, Levitate Media Group often gets inquiries from businesses or organizations about filming content, testimonials, interviews, how to videos or explainer videos from out of the area. It is always interesting to learn about new products, or new ideas these businesses bring to our attention. 

Levitate recently filmed a conference at the Hilton Salt Lake City Center for the Association for Advancing Quality in Educator Preparation. (AAQEP) 

quality film production sound

Robert Johnston contacted us to see if we were available to capture the testimonial interviews at the conference held on September 20th, 2023 at the Hilton Salt Lake City Center to capture their film production needs. There were 10 interviews to be recorded. Originally, they thought it would be best to rent a suite to record the testimonials. With over 10 years experience, we recommended recording the testimonials around various locations in the conference. Their main concern was getting good quality sound as it would be loud with much background noise. We assured them that by using high quality Lav Mics we would be able to get great sound in much more interesting locations. It would be much more exciting than having all 10 interviews filmed in a suite with less than ideal background. 

Being a filmmaker and mainly focusing on film production. I have never given much thought to accreditations for teachers. It was interesting to learn about how fast the teaching environment is changing post Covid. During the interviews it was exciting to learn how educators from all across the country were working together on unique and innovative approaches to solve the various challenges in education post Covid.

Quality production interviews

Robert Johnston and Kasey Atkins get ready to interview Sunny Duerr for the AAQEP film production shot at the Hilton salt Lake City Center.

We interviewed the President and CEO of AAQEP, Mark LaCelle-Peterson and also COO Linda McKee. The participants came from all over the country, they had different backgrounds and different needs. The film production looked great! Also, their insight was valuable and they spoke in the highest regards of their participation! 

quality Education

AAQEP is has partnered with the International Society for Technology in Education (ISTE) https://iste.org/ to support educator preparation providers in preparing teachers to thrive in digital classrooms of a post-COVID world.

AAQEP and ISTE, the premier professional organization and standard-setter for technology in education at all levels, invite AAQEP members and other providers to participate on multiple innovative skills such as: Accelerating innovation in educator preparation. Preparing new teachers with the skills needed to use technology to be successful. Whether it be online, in person, or a combination of blended learning environments. They also encourage collaboration between Educator Preparation Programs and School Districts.

AAQEP members also have the option to pursue American School Counselor Association (ASCA) recognition for their school counselor preparation programs.They can do this by using the information submitted in their AAQEP Quality Assurance Report.

By taking advantage of this opportunity to receive national recognition and feedback from field experts they are able to increase educator credibility.

quality production

The film production of the testimonial interviews looked fabulous! All of the feedback was positive, the participants had been able to learn new ways to utilize new technology and new methods to improve their school faculties ability to thrive in the modern era of post high school education!

All in all it was a very good day! The interviews looked and sounded great, the feedback they provided was very useful. We were pretty tired by the end of the day, but that is how it should be! 

MAKING CITY VIDEOS

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Michael interviewing Mayor Hales at the brand new city building.

MAKING CITY VIDEOS

Making City Videos takes a large amount of planning. To start, there is a vast amount of info that needs to be told in a short video. To condense this much info takes a good video editor. They need to be able to shorten all of the video clips into a dense compact story that keeps the viewer watching.

Planning the video outline

The way we start planning almost any video we produce, is to make a bullet list of the things we want to highlight in the story.This can include a wide scope of the main subjects, and the key points we want to share within the video.

The Start of the video

A good video is organized, the same way a book is, the outline is really like a book’s chapters. First of all, we have the start, this needs to be good. It needs to get the viewers attention. It can also tell the viewer what the video is about. In the case of making videos for cities, it can be both.

Main content of the video

Next comes the body of the video, this is the main info being conveyed to tell the story. You can think of the main body of the video as all of the chapters in a book except the first and the last. Most times, in making city videos have a few guests who talk about a single subject in the video.

For example, in the video we produced for the city of Cottonwood Heights, one of the guests, David Neeleman spoke about the vast amount of class “A” office space in the city. Why he chose Cottonwood Heights as the base for his new airline company Breeze Airways.

In the video we produced for the City of Murray. One of the guests was Making City Videos Gail Miller, Gail spoke about doing business in Murray for over 40 years, she spoke about how great all of the Mayor’s were to work with. How happy they were to have started out in Murray and how they grew to have 6 auto dealerships in Murray. Eventually growing to 64 dealerships and buying the Utah Jazz Professional Basketball Team. Now reformed to the Larry H Miller Group.

These segments are normally 30-90 seconds depending on the content. A guest speaker adds credibility to the video, they are not from the city, they add an interesting view of the city.

The funny thing is, these guests may have 10-15 minutes of interview material that we then have to condense into a 30-90 second clip. This is why a good editor is so important! It is also very important to have an ample amount of b-roll for editing.

B-roll is the video footage used to show what the guest speaker is talking about. B-roll is vital for a few reasons, first it is used as a way to keep the viewer interested in what the guest is talking about. Second it is used to cover the cuts made in editing. In editing video you may cut out some of the video to condense the content. This is known as a jump cut, if done with 2 cameras it will usually look okay. If you use the b-roll over the jump cut, it looks much better! Ample b-roll allows the video editor to deliver a succinct message that looks good and is interesting!

ending the video

The last thing is of course the ending. The last chapter of the book, the last chapter of the video. In the case of making city videos, this is a short summary to support the video’s message. Making city videos differs from marketing videos. A marketing video has a call to action at the end. In making city videos, what we do is recap the video, it may include their logo and website URL but it does not have a call to action.

Here at Levitate, we love making city videos! It is a challenge we are up to! We have the knowledge, the team, and the tools necessary to share your city’s story! If you are looking to create a city video feel free to get in touch!

CREATING A CITY VIDEO FOR COTTONWOOD HEIGHTS

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Salt Lake City Video Production-Levitate-Interviews Mayor Weichers of Cottonwood Heights
Cottonwood Heights Mayor Mike Weichers

Salt Lake City Video Production Company-Levitate Media Group

Creating a city video for Cottonwood Heights was large task. We were recently contacted by the City of Cottonwood Heights,  to create a city video. Showcasing the highlights and unique features of their city. It will be used on their website and social media pages.

Planning a city video for Cottonwood Heights

In the pre-planning meeting with the Mayor, Mike Weichers. City Manager, Tim Tingey. We talked about how they felt about creating a city video for Cottonwood Heights. Mayor Weichers, shared that he wanted  it to be an energetic, upbeat video that would keep people watching. Tim said the video should be as short as possible. Many city videos may run as long as 8-10 minutes. They wanted their video to be less than six. Better yet, if it could be under five they would be very happy.

A good video production begins with proper planning. You need to know what it is you want to share, before you even begin filming. In the first planning meeting for, creating a city video for Cottonwood Heights. We discussed the format of the video. How it would feel, and ways to film and edit the footage to make it more energetic! We suggested a more upbeat style of filming. We did not film any interviews, from behind a desk. With a total of 5 interviews in the video. We had to keep it moving at a fast pace. First we made a list of the people to be in the video. We came up with 5 segments.  

Utilizing Testimonials to Imact the video message

To get a video with 5 segments being filmed, and keep it short. It takes good directing skills. When filming people not used to being filmed. There can be a tendency to ramble on with their answers. A good director will take the responses, and craft shorter answers. Doing so makes a better video.

Creating a City Video For Cottonwood Heights
Testimonial

One of the best segments of the video, was David Neeleman. CEO of JetBlue, and  Breeze Airways. David shared all about Cottonwood Heights. He told us why he chose to incorporate Breeze Airways in the city. In just under 50 seconds. He explained the central location of Cottonwood Heights. It’s diversified workforce. The amount of Class “A” office space. Sharing the beautiful scenery from their office.

using a main spokesperson throughout the video

When creating a city video for Cottonwood Heights. We used Mayor Weichers, throughout the video. He made transitions between the segments. We shot many clips all around the city. By using so many clips, the pace of the video was brisk. A video with so many segments, would be hard to film in one single day. We took the time, to get all of the interviews. We spent a few days filming the b-roll. By doing so, we were able to produce a fast paced video. A city video that covered all of the aspects of Cottonwood Heights, in under 5 minutes!

summarising the city video we created for Cottonwood Heights

When planning a video for a city, there are many things to consider. With everything that goes on in a city such as Cottonwood Heights. It would be easy to get lost in the amount of information to convey. The video for Cottonwood Heights could have run for 15-20 minutes. That is, if we chose to cover all the info.

It is important to be precise, to consider the most critical information. To condense large ideas into small clips. This is where good editing comes into play. In video the old saying “less is more” is on target. One of the ways we shorten a video in editing is to use b-roll. Another way to convey the point is though the use of text and graphics. A person may talk for 30 or 45 seconds to share their ideas. In editing, we may choose to cut out much of what they said. You can do this by cutting the longer statement into a few clips. By using b-roll between the cuts. The viewer is not aware you have cut out much of what the person said. 

All in all, the video turned out very well! Mayor Weichers said that it was much better than he had hoped for! He even gave us a 5-star review on Google. Okay, that’s a wrap!

The Top 5 Problems with Your Social Media

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The Top 5 Problems with Your Business’ Social Media

There are plenty of problems and reasons that your social media is not working for your business. Many people complain that they are not seeing any return on investment (ROI) with their social media spending. If you are making one or more of these five mistakes, then you can identify the problem and use one our recommended solutions.

 

Problem 1: You don’t have any Social Pages – whatsoever

Social Media Icons, social marketing
You don’t have any social media pages

Let me tell you a story. I own a small seasoning company and I was looking for the company that I buy packaging from. I Googled the company, found their website and …. Nothing. They have an error with their website page! I look up the same company and find they have a Facebook page, again, nothing. I thought they went out of business!! Then I try their phone… again… Nothing and straight to a voicemail. I was freaking out, so I drove down to their business and to my surprise… They’re open. I order my product with the salesman. Now many of you are saying why didn’t you buy somewhere else online? Two reasons: I like to buy local and this company has always had good quality and service.

Solution: For this business and your business is get your business on the social web. Choose which social media outlets fit for your industry and post weekly or monthly. Also, if you have a website and you’re paying for that domain name, make sure it’s active.

 

social marketing
Got quarters?

 

Problem 2: Your Content is Irrelevant

Solution: This is an easy solve. Start creating content that you’re followers want to see and will have the most interaction with. If your page is about health and fitness talk about health and fitness. However, feel free to branch out. For example, I do the marketing for a supplement company. I can’t always be posting about their supplements, but I can talk about health, healthy eating, and exercise. This solution also leads into my next problem…

 

 

Problem 3: You are only Focused on the Sell

social marketing, customer interaction
Don’t flood your social pages with only promotions.

 

Solution: Stop selling. Stop putting ‘buy this’ or ‘buy that’. It’s a turnoff for customers. Again, these are social websites that are meant for interaction. If your posts are only about advertising your product and you’re only focused on the sale, people won’t follow you back and will even more likely NOT buy your product.

 

 

 

Problem 4: You Sit There and Wait

video production, film company, social media marketing
Don’t waste time waiting for customers to come to you.

Solution: Social media is used as a way to interact with your customers. If your sole goal is to only ‘advertise’ then you are doing it wrong and should probably look at TV or radio ads. Social media is a great way for a business to interact with customers by listening to complaints, complimenting customers on their use of your product, and controlling the branded image you want customers to see. Imagine your social pages as your businesses brick-and-mortar, you wouldn’t ignore or not greet customers, or else you’d be labeled as a bad customer service provider. Social media should be about conversation and really just a less intimidating way for customers to interact with you.

 

 

Problem 5: You are Choosing too Broad of a Demographic

Solution: Look at the people that are following your accounts. Just stop trying to reach the whole world, because the whole world doesn’t like, want, or need your product or service. You’re wasting money by NOT targeting your demographic. We will be blogging more about choosing your demographic in the coming weeks, but for starters, choose a few people that are acting on your page. Do a little stalking and find out what other things they like. You’re going to use this information to reach out to other similar customers.

Demographics
The top 5 categorized demographics that help you choose your target audience. 

 

I’ve identified the five most common errors and problems that businesses make with their social media. In managing a dozen or social medial accounts  these are problems we have identified in most business situations. If you’re looking for social media management, please contact Levitate Media Group to help set you up with a social media game plan.

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