“Website optimization” might be overwhelming to many, but simply put it is a popularity contest. You want to have websites talking about you and linking to your site. This is one of the signals search engines read to gauge the relevance of your site. Read below about the ways to make your site the best on the internet and get the internet buzzing about you by utilizing several techniques to build popular and relevant backlinks.
Link to other Sites on your Site
Give credit where credit should be given. If you’re using sources on the internet to write your blog, or discussing a local first place in your city, then add the hyperlink to the text so visitors are able to navigate to the other source if necessary. Always open the link in another page. Include internal links to articles and topics you’ve written about in the past and are posted on your blog or site. Also include external citation links. Search engines like to see relevant links to URL’s with authority on the topics being discussed.
You’re probably thinking: Why should I put links from my page going to someone else’s site? Well, you’re not doing this for your readers. Hyperlinking other sites on your page is solely for Google’s algorithm which is validation for your site. Remember, as you build your articles, you want most of your hyperlinks to be internal links to your previous articles.
Backlink your Site to other’s Sites
Linking your URL to other websites is like passing out your business card. The more people who have your business card, the more chances you have getting organic business but also more votes for your popularity. Share your URL through comments and posts you put on other blogs and websites. Sometimes you’ll have to sign up for a profile. Discus, for example, is a site that allows you to post on many blogs without filling out new profiles.
Social Media Websites and Backlink
Create social media pages that are relevant to your target audience (See our blog) “Are You Using the Right Social Media for Your Business?” Social media is another outlet to get the word out about a new blog post or big company event you’re hosting. Essentially, it is for you to use to keep your followers informed and get them to your website.
Directories come in all sizes, shapes and forms. One easy place to start is Google local directories and search directories +Key Search Term and you can come up with all sorts of directories! Yext is a national directory site that allows you to manage your business listing in 200+ directories all from 1 dashboard. Although these directories do not have a ton of link authority as part of your plan they can be beneficial.
We’ve covered the basics of what you need to do to optimize your website with backlinks and social media. It’s an easy system of handing out your business card and playing the popularity game on the internet. Overwhelmed?