In our recent blog, “How to Optimize Your Website’’ we skimmed Meta Data. First and foremost, meta data does NOT matter as much it used to. Please note that meta data is data that describes data or essentially how your website is designed and functions. Even though it doesn’t play a big role in SEO as it used to it, you still are dealing with customer or user experience (referred as CX or UX). Having a website that functions properly and is designed to attract and engage users is the goal. We discuss how you can optimize your website for the highest satisfaction of users.
Title and Descriptions
The first thing to utilize your meta data for is search results. By utilizing a powerful descriptive title tag that gets a browser’s attention, then you want to place keyword rich user targeted copy to communicate what is on your page. If you are unsure about what to do you can visit schema.org. They have created a common structured data protocol that is easily read and makes it easier for search engines to more accurately determine what the content is on your site. Another good tool to use is the micro generator to create html copy to utilize on your site. Remember to always test the code you have created with Google Structured Data Testing Tool.
Websites that carry a large amount of images and videos, tend to have slower load time, reaction or functioning. The easiest solution is to utilize platforms built for speed like WordPress.
Divide your website into different categories. Make it easy for customers to navigate the information in your website and switch from page to page. Add a search bar that makes it easy for users to search specific terms and add applications that can filter these searches. There are many applications and plug-ins available to optimize your layout.
Quality video and images
Videos and images capture a browsers attention. Maximize photos and videos to highlight the text copy on your page. Make sure you properly title and alt tag your images and videos to correlate with content being discussed on your page. The images and videos represent your brand make sure they are the best you have. Check out Levitate’s YouTube channel including in-studio shots and drone filming.
The vast majority of internet users are on their phones looking at your website. As you are designing your website, it is critical to be ensuring that your website is designed aesthetically for computer users AND mobile users. If not, you probably want to focus completely designing your website for mobile users. Make it convenient for clients to search, read, view, and buy products on your mobile website.