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SEO

Meta Data: Implementing Best Practices

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meta data and your website

In our recent blog, “How to Optimize Your Website’’ we skimmed Meta Data. First and foremost, meta data does NOT matter as much it used to. Please note that meta data is data that describes data or essentially how your website is designed and functions. Even though it doesn’t play a big role in SEO as it used to it, you still are dealing with customer or user experience (referred as CX or UX). Having a website that functions properly and is designed to attract and engage users is the goal. We discuss how you can optimize your website for the highest satisfaction of users.

Title and Descriptions

The first thing to utilize your meta data for is search results. By utilizing a powerful descriptive title tag that gets a browser’s attention, then you want to place keyword rich user targeted copy to communicate what is on your page. If you are unsure about what to do you can visit schema.org. They have created a common structured data protocol that is easily read and makes it easier for search engines to more accurately determine what the content is on your site.  Another good tool to use is the micro generator  to create html copy to utilize on your site.  Remember to always test the code  you have created with Google Structured Data Testing Tool.

Speed

Websites that carry a large amount of images and videos, tend to have slower load time, reaction or functioning. The easiest solution is to utilize platforms built for speed like WordPress.

layout website
Website layout is all about function and appearance.

Layout

Divide your website into different categories. Make it easy for customers to navigate the information in your website and switch from page to page. Add a search bar that makes it easy for users to search specific terms and add applications that can filter these searches. There are many applications and plug-ins available to optimize your layout.

Quality video and images

Videos and images capture a browsers attention. Maximize photos and videos to highlight the text copy on your page. Make sure you properly title and alt tag your images and videos to correlate with content being discussed on your page. The images and videos represent your brand make sure they are the best you have. Check out Levitate’s YouTube channel including in-studio shots and drone filming.

Mobile Users

mobile phone users
A majority of your traffic is from mobile users.

The vast majority of internet users are on their phones looking at your website. As you are designing your website, it is critical to be ensuring that your website is designed aesthetically for computer users AND mobile users. If not, you probably want to focus completely designing your website for mobile users. Make it convenient for clients to search, read, view, and buy products on your mobile website.

How to Optimize Your Website

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Got Traffic?
Got Traffic?

This month, Levitate Media Group will be sharing articles focusing on common strategies you can implement to optimize your website. You want to be able to reach more customers online and to do this you need to get to get your website to the top of the search engines. This is a basic outline on optimizing your website. Reaching your target audience and getting your websites URL to the top of the search engines, we will be going into more depth and detail in all of the points we cover below.

 

 

 

Optimize your Sites Content with Relative Keywords

Keywords and keyword research are one of the most important things to learn when it comes to optimizing your website. Utilizing important keywords and keyword phrases in your websites pages, blogs and news releases is still one of the most critical components in your websites rankings.

Keywords are the words people search for to find your business or service, not only are keywords important but also as search engines algorithms become more sophisticated keyword phrases are essential to your content optimization plan (long tail keywords) are what browsers use as they narrow their search for targeted results, these are the phrases that people type into the search engine bar that are more specific to help them find the relevant results they are looking for. Having content that uses these keywords, keyword phrases and synonymous keywords is critical to your website’s search results.

Backlinks to Your Website 

optimize your website with backlinking
Create backlinks to by posting your site’s URL to other websites.

The internet and search results can be thought of as a popularity contest. How do you become popular? One of the ways is by sharing links to your website on other websites. This is called backlinking. You can post your link to relevant websites by commenting on their blog posts. Another way, is to purchase backlinks through programs you can find online, if you choose to go this route make sure to do your homework.

Remember that quality is better than quantity with backlinks. A great place to start is by creating a Google+ account along with all other relevant social media sites, basically anywhere you can type in your sites URL in a profile is a backlink and of course common sense tells us to avoid posting your websites URL to untrustworthy websites.

 

 

Metadata: Structural and Descriptive 

Before we discuss metadata there is basic information to learn. Metadata is data that describes other data. There are two types of metadata: structural and descriptive. Structural meta data is for organizing your page and the overall structure of your page. Descriptive metadata is used for discovery and identification which includes your title, subject, keywords, etc.

To optimize your website, it’s key to pay attention to the metadata you are putting on your website. Make sure that you are formatting your website with headings and paragraphs that are relevant to your topic. Also, it’s important to make your page has a sound attractive layout including images, infographics and video. Making it appealing to your sites visitors so interact and share it on their social networks. We will post a future blog about metadata and your website this month.

optimize your website for mobile device users
The Internet is Mobile

Optimize Your Website for Mobile Device Users

The internet is now mobile, a vast majority of internet users are no longer searching on their computers, we now use our phones and tablets to search sites relevant to what we are looking for. It is essential that your website is functioning and compatible for mobile use. If it isn’t, you are eliminating a large and ever increasing percentage of your potential customers. More information about this as we continue May as our ‘how to’ month.

 

We’ve covered the basics of optimizing your website. We will continue the month of May with in depth articles informing you on how to optimize your website. For more information about optimizing your companies website, Contact us today.

Filed Under: SEO

Are You Using the Right Social Media?

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Social Media (3)

There are a large amount of factors that go into deciding what social media outlet you should be using to present your business. We’ve created this blog post to help you decide if you should be only on a select few or all social media sites. Also, if your business industry falls under the industry categories we specify below each social outlet, you should consider creating the social profiles that will reach your customers. Please note that some networks require more work than others, but overall, they are about being social with your consumers and building brand awareness and recognition.

FacebookFacebook Like button

No questions asked, everyone should be using Facebook as part of their social media plan. It is the number one social outlet used. In the past few years Facebook has really been catering to business’s advertisements with the most specific demographics available to target your audience. Along with Facebook’s business pages, everything can stream onto your Facebook page. This makes it easier if you want to post on Instagram and have the photo show on your Facebook page. Be cautious with this since having the same content on every social outlet can do more damage than good.

Industries: ALL

 

InstagramInstagram Icon

This is a debatable social media outlet and this can really depend on who your customer base is. For example, an industrial producer that sells business to business probably won’t need an Instagram account. Unless they produce goods that are sold to the consumer market then yes. Instagram is used more for business to consumer and doesn’t do as well with business to business.

Industries: Consumer goods and services, food and beverage, health care, fire arms and explosives, telecommunications and media, printing and publishing

 

twitter birdTwitter

After running a few businesses using Twitter, people who use Twitter for business to business are just retweeting without even reading the content. Or they’ll read a paragraph and ‘quote’ it. If you want this social network to add value your business, you need to put the time in. Search #’s and really just read and generate conversation with users, business professionals, and the network. However, unless you’re putting the time in, don’t expect much out of it.

Industries: ALL

Google+GOogle+ icon

Google+ is essential for your search engine optimization. This site is similar to Twitter. Unless you really take the time to converse with customers and other businesses you won’t benefit from it. These sites are both time investments, but can have big payouts, especially since some users have sworn off Facebook.

Industries: ALL

Youtube

Videos are the most valuable content online and the growth in this category is not slowing down for a few good reasons:

  1. Viewers can multitask by listening and watching
  2. Videos are more entertaining than text and more effective
  3. Video is interactive and provides a much higher user experience

There’s a good reason video is the most valuable content. This platform works with multiple senses and allows for a much higher retention. If your business is selling complex products or services, look into video as a way to promote your business and create a personalized YouTube channel, like we have at Levitate Media Group.

Industries: ALL

 

Pinterest title (1)

The most important thing to remember is that Pinterest is a site that gives you shelf space. Fashion, makeup, fitness and lifestyle bloggers see the most success with Pinterest, especially if they have a vast following already on their other social media platforms. If you fall in the category of selling a product that goes directly to the consumer you should have a Pinterest page. More importantly a “Pin It” icon should be next to your store on your website, blog, Amazon store, etc..

Industries: Consumer goods and services, financial services, food and beverage, health care, fire arms and explosives, telecommunications and media, printing and publishing

 

LinkedInLinkedIn Icon

LinkedIn is solely for businesses and their professionals. This site is golden for a company that sells business to business. Aside from your personal professional page, you should also create a profile for your business. Make sure that you are keeping it updated by posting things about your company or commenting on businesses you work with.

Industries: Any business that identifies as B2B

Blogs

Content is king with SEO, remember that it is a long-term plan. Having a blog on your website will only enhance your business’s search results. Make sure that your blog entries are using keyword rich titles that relate to your website’s product or service. Make it a point to keep your blog updated with 2 or more entries per month using synonymous keywords throughout.

Industries: ALL

blogger, tumblr, wordpress logos

 

 

We covered the most commonly used social media outlets and whether or not your business should have a page on these sites. If you are unsure of which sites you should be using to promote your service or product, contact us at Levitate Media Group (801) 688-4246. Our team is staffed with talented marketers who can help you plan and develop your social media marketing goals.

Filed Under: SEO

The Top 5 Problems with Your Social Media

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The Top 5 Problems with Your Business’ Social Media

There are plenty of problems and reasons that your social media is not working for your business. Many people complain that they are not seeing any return on investment (ROI) with their social media spending. If you are making one or more of these five mistakes, then you can identify the problem and use one our recommended solutions.

 

Problem 1: You don’t have any Social Pages – whatsoever

Social Media Icons, social marketing
You don’t have any social media pages

Let me tell you a story. I own a small seasoning company and I was looking for the company that I buy packaging from. I Googled the company, found their website and …. Nothing. They have an error with their website page! I look up the same company and find they have a Facebook page, again, nothing. I thought they went out of business!! Then I try their phone… again… Nothing and straight to a voicemail. I was freaking out, so I drove down to their business and to my surprise… They’re open. I order my product with the salesman. Now many of you are saying why didn’t you buy somewhere else online? Two reasons: I like to buy local and this company has always had good quality and service.

Solution: For this business and your business is get your business on the social web. Choose which social media outlets fit for your industry and post weekly or monthly. Also, if you have a website and you’re paying for that domain name, make sure it’s active.

 

social marketing
Got quarters?

 

Problem 2: Your Content is Irrelevant

Solution: This is an easy solve. Start creating content that you’re followers want to see and will have the most interaction with. If your page is about health and fitness talk about health and fitness. However, feel free to branch out. For example, I do the marketing for a supplement company. I can’t always be posting about their supplements, but I can talk about health, healthy eating, and exercise. This solution also leads into my next problem…

 

 

Problem 3: You are only Focused on the Sell

social marketing, customer interaction
Don’t flood your social pages with only promotions.

 

Solution: Stop selling. Stop putting ‘buy this’ or ‘buy that’. It’s a turnoff for customers. Again, these are social websites that are meant for interaction. If your posts are only about advertising your product and you’re only focused on the sale, people won’t follow you back and will even more likely NOT buy your product.

 

 

 

Problem 4: You Sit There and Wait

video production, film company, social media marketing
Don’t waste time waiting for customers to come to you.

Solution: Social media is used as a way to interact with your customers. If your sole goal is to only ‘advertise’ then you are doing it wrong and should probably look at TV or radio ads. Social media is a great way for a business to interact with customers by listening to complaints, complimenting customers on their use of your product, and controlling the branded image you want customers to see. Imagine your social pages as your businesses brick-and-mortar, you wouldn’t ignore or not greet customers, or else you’d be labeled as a bad customer service provider. Social media should be about conversation and really just a less intimidating way for customers to interact with you.

 

 

Problem 5: You are Choosing too Broad of a Demographic

Solution: Look at the people that are following your accounts. Just stop trying to reach the whole world, because the whole world doesn’t like, want, or need your product or service. You’re wasting money by NOT targeting your demographic. We will be blogging more about choosing your demographic in the coming weeks, but for starters, choose a few people that are acting on your page. Do a little stalking and find out what other things they like. You’re going to use this information to reach out to other similar customers.

Demographics
The top 5 categorized demographics that help you choose your target audience. 

 

I’ve identified the five most common errors and problems that businesses make with their social media. In managing a dozen or social medial accounts  these are problems we have identified in most business situations. If you’re looking for social media management, please contact Levitate Media Group to help set you up with a social media game plan.

How to Create Buzz

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How to create buzz Title

Create Buzz with Your Social Media 

There are many ways to create buzz with social media. Whether it’s a simple video you post to YouTube or an Instragram account you create, you need to spark interest and keep people interested by sharing with others your idea. This is what we call ‘buzz’ and you can see many accounts on Twitter, Instagram, Facebook where successful entrepreneurs have created captivating content that has been shared, liked, pinned, and retweeted.

There are a few key points that help create traffic for your site and account that others have put into place. We’ve identified the top five ways to create ‘buzz’ for your social media accounts, product and service releases.

 

FURRRRROCIOUS

Make it Humorous

Making something humorous and relateably funny has been one of the best routes for marketing and to create buzz. Think about SuperBowl ads that you have seen or Instagram accounts you follow. They make jokes that are relatable and real-life, sometimes using real-life examples that get you to laugh at yourself and others. Typically when someone is amused by these entertaining posts they are going to tag and share with their friends.

 

Make “Feel Good” ContentWriting concept.

BuzzFeed recently posted how their followers reacted more to ‘feel good’ videos and articles. People want to be entertained, but also see the good in the world, especially when everything else seems to be negative. Creating content that is motivating, inspirational are great ways to find and retain followers.

Many successful topics are fitness and weight loss inspiration and lifestyle. People gravitate towards popular bloggers that are sharing personal success stories and showing that others can do it too.

 

 

EntertoGiveaways Create Buzz

If you already have a good amount of followers on your social accounts, but want more, try doing a “Giveaway”. Ask your followers to participate by tagging their friends in the posts or retweeting the picture. Make sure that the ‘prize’ is something people will actually want and use. My suggestion: don’t give ‘discount’ or ‘dollar off’ codes to your winner. Give actual, physical prizes and ask them to take pictures using their prize for content.

 

Teasers and Sneak PeeksLet the

Everyone loves behind-the-scene pictures. You can share with your audience ‘teaser’ videos or images on your social accounts. It creates more engagement and reaction from your followers.

A great teaser practice is creating a ‘countdown’ of the launch date. You can create this yourself and easily post it to your social pages. Also, make settle statements of exciting and upcoming changes. Loyal followers will continuously check back to your site to find any new information you share.

Elevator Pitch

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The Elevator Pitch (3)

The Elevator Pitch is finding new life in crowd funding campaigns. The chances of getting the right person in the elevator and the opportunity to pitch your idea has become extremely rare. Entrepreneurs are taking the elevator pitch into their own hands and creating their own opportunity using the source that connects the world – the internet.

       Nowadays, there are two ways of getting funding for your upcoming product or  service. Either you’re sending emails to your venture capitalists, or you’re taking advantage of the internet and creating the buzz yourself.. With either method, there are three important factors you must take in consideration while planning your elevator pitch: audience, method, and delivery.

 

Audience You Target for your Elevator Pitch Video

First step, who is going to be listening and watching to your pitch? Will it be a board of executives or college students? Once audience is established, what will be the valuable information your audience needs to know in the time frame? The classic elevator pitch used to be 30-60 seconds long, but this no longer applies. You must intrigue your potential investors with innovative ideas and interesting information about your idea.

A great example of this is Pacific Baby. They recently launched their Kickstarter video to ask investors for money for a new baby product that is environmentally friendly.

 

Method of Video Delivery

Next is method. How will you deliver this information and will it be appropriate for your audience? For example, before entrepreneurs are able to pitch to Shark Tank investors, they must submit a video to the producers. Then then the producers will select who can pitch to the Sharks. On the other,  you have gofundme.com and kickstarter.com where entrepreneurs are pitching their ideas to millions of people hoping to get donations ranging from $1 or more. The method of being on social networks can be tricky and we will be posting our tips for social media promotion.

Go fund me, elevator pitch sitekickstarter, elevator pitch video site

Delivering your Product

Finally, it’s time to deliver. This is the most important step and when you start turning your words into actions. When anyone gives away money or time, they are expecting something in return. Do not promise anything in your elevator pitch, that you are not willing to give or deliver on. You are not only building your product’s or service’s brand, but your personal brand. Keep to your word, stick to your values, and be considerate of others, and you will go from an idea to a success.

 

 

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